Less knots.
Less fuss.
More good hair days.
Premium kids hair essentials designed for school mornings, sport days, swimming hair and everything in between.
Mornings are already
hard enough.
-
01.
The post-swim disaster
After pool sessions, school swimming carnivals or a weekend at the beach hair becomes a knotted mess that no amount of patience can fix quickly.
-
02.
The school morning battle
It's 8:10am. Everyone needs to leave by 8:20. The brush comes out and suddenly there are tears, negotiations, and a child who refuses to sit still.
-
03.
Flyaways after sport
After training, games or anything active hair is everywhere. Getting it back under control takes more time and effort than it should.
-
04.
Products that multiply
A detangler. A lice spray. A smoother. A styling product. Each one solving one problem, cluttering your bench and still leaving buildup.
One product.
Sorted.
SORTee was designed around how kids actually live not how hair looks in a photoshoot. Real mornings. Real activity. Real mess. And one product that handles all of it.
Easier detangling
Glides through knots without tugging so the morning routine is over before anyone has a chance to complain about it.
Smoother styling
Tames flyaways and keeps hair in place without stiffness, crunch or the buildup that makes you want to wash it all again.
Lightweight feel
Kids barely notice it's there no stickiness, no heaviness, no complaints about how their hair feels at 3pm pickup.
Everyday use
Gentle enough to use every single morning without worry because it should just be part of the routine, not an event.
Beautiful on the bench
Packaging designed to be seen not hidden under the sink. Something you'd be proud to leave out.
Lice deterrent built in
Quiet protection in the background so school lice notifications don't mean a full afternoon of treatment.
We're building what
we couldn't find.
We searched for something that actually worked, looked beautiful and didn't make us feel like we were shopping for a cartoon character. We couldn't find it. So we built it.
SORTee was born out of two mums doing the maths on how many hair products they owned, how many of them actually worked, and how many they'd be happy leaving out on their bathroom bench.
The answer was confronting. Too many products. Too many compromises. Too much morning chaos that nobody was solving properly.
We spoke to over 100 parents, listened to what was actually broken, and started building from there. Not from a trend. from real frustration with a daily routine that deserved to be better.
Over 100+ conversations
shaped this brand.
I wish there was something that detangled and also helped with lice prevention. I can't believe that combination doesn't exist yet.
Most kids products leave buildup and smell terrible. I want something I'd actually choose to use, not just something that works.
Everything seems so babyish. My daughter is seven, she wants to feel like she's using something proper.
I just want something simpler. Six products on the bench and I'm still frustrated every single morning.
The products I've tried either don't work properly or look terrible out. I want something I'm actually proud to leave on the bench.
When a lice notification comes home I panic. I'd love something that quietly prevents it so I never have to go through that again.
Designed around
real family life.
Simplified routines
One product that detangles, styles and protects so you can actually put the haircare away and get on with the morning.
Fewer productsPremium design
Packaging designed to live on the bench — not hidden in a cupboard. Something you'd be proud to have in your bathroom.
Bench worthyEveryday practicality
Designed for the morning that's already behind schedule. Fast to apply, quick to work, and gentle enough to use every day.
30-second routineParent-first thinking
Every decision from formulation to packaging was made with the parent in mind. Because you're the one reaching for it at 7:45am.
Built for buyersReal-life tested
Sport days. Pool hair. School mornings. Sleep tangles. SORTee was built for the full week not just the photoshoot version of it.
All conditionsAustralian owned
Made for Australian families by Australian parents who understand Australian school mornings the chaos, the heat, the humidity, all of it.
Proudly AUMake school mornings
feel more SORTed.
SORTee is almost here. Join the waitlist now to be first to know when we launch and to secure founding member pricing before we open to the public.
- ✓ Early access before public launch
- ✓ Founding member exclusive pricing
- ✓ Opportunity to join our product testing community
- ✓ Behind-the-scenes updates as we build